Resale beauty products like make up is a rapidly growing industry which is being talked about more and more because of the sustainable factors. There are looks of ways that brands could show off second hand make up such as limited edition drops that are only available for a certain amount of time. Everyone is up for saving the environment there is a big factor stopping people buying second hand makeup and that is the hygiene factor; people don’t want to be buying dirty used makeup which could hurt and damage their skin.  

There are a lot of websites that you can buy and sell unused or used makeup, these sites are mainly American or Japanese. One of the biggest online resale platforms is Glambot which was founded in 2013. Glambot works by consumers send in new or lightly used makeup and skin care and tools then Glambot makes an offer to pay out the sender and then sell the products directly on the website and app. Another big reseller is the Japanese market place Mercari, the trend of second hand make up is further along in Japan and it’s a much more common occurrence to buy second hand make up rather than buy brand new. Mercari has become a significant platform for beauty resale and is valued at $1.2 billion when it went public in 2018.   

A market research firm Ipsos for Vouge Business conducted a survey to see who would by second hand make up and found that 37% of people were interested in buying second hand, and 68% were worried about the hygiene of the products. I’m not surprised about this survey because I know that hygiene is so important and there are lots of viruses and diseases that can be passed on. I would much prefer to give my make away to women shelters if I didn’t use a product so that I would be helping people rather my make up just sitting in my bag unused. Another thing I would do is go back to stores and get refills on the products that I have finished like they do at lush.

 Overall, I don’t think I could buy second hand makeup if it was used but if everything was sealed then I would think about purchasing certain items that are usually a lot more expensive from the real store. 

Eve x

This documentary has helped me look at the most popular trends of 2018 and has helped me think about the way that I shop. Hopefully this helped the public see what has been happening and what people have been buying, not only did it help the public see what they are buying but it also highlights the importance of sustainability and the increase of people changing lifestyles to become vegan. The trend that has impacted the way that I shop is mostly sustainability and fast fashion. I became aware of fast fashion when I was in my first year of college, I researched fast fashion to help with my work and it made me realise how much i bought into the fast fashion scene. 

I try and not buy from fast fashions shops like Misguided and Pretty Little Thing, which has been easy because now living in Cardiff city centre I can go into town and do my shopping in store. I try to be aware of what I am buying and try not to buy clothing all the time, I try and go in as many charity/vintage shops as I can and I try and buy second hand clothing or reuse my old clothing and turn it into something current.

I follow a lot of influencers on YouTube and Instagram who really do influence me. I have been watching Lucy Watson who was in the documentary for many years, from when she was in Made In Chelsea to now when she is a massive influencer and business women. Lucy is massive in the vegan industry and try’s to wear sustainable items, she wears Mercer Amsterdam shoes which are made out of pineapple leather and a lot from Stella McCartney. I want to be able to own sustainable items and have have them for life but at this age I cant afford to be spending hundreds of pounds. There needs to be a cheaper range of sustainable garments that everyone can afford and wear. 

When this documentary came out it was the end for plastic bottles and in came the need for reusable travel mugs and water bottles. The need to have one was so big you almost felt judged if you had a plastic bottle. This was one of the things that social media made me feel like i should buy, i felt left out if I didn’t have one. 

I think social media and influencers have made people buy things for years and thats never going to stop, you just need to feel good in what your buying.

Eve x

Access over ownership used to be very exclusive only certain people could afford to rent clothes for events and special occasions. With the fashion industry being one of the biggest pollutants in the world, environmentally conscious consumers and brands are now looking at rental clothing which could help cut down on waste items, but how does it help the environment if you have to ship everything to different places each time they are wanted? 

Myself as a fashion student  think this concept is fun and new and a great way to help the environment but i’m just not sure if i would use the services available right now. I have been doing my research on how it saves the planet because it stops people throwing away their unwanted clothes. It also produces a lot of carbon. In fact predictions say that an item ordered online and then returned can emit 20 kilograms of carbon each way which is so shocking to hear. I asked 10 people if they would ever consider clothing rental and 7/10 said they wouldnt do it because they don’t know how well it was washed, but the remaining 3 said they would try it but only on items like purses and handbags. 

Most of the websites I have seen are based in America. I have seen a lot of YouTube videos where people test out online clothing subscriptions for a month. Safiya Nygaard a American YouTuber, tested 4 different subscription boxes. This video had 10 million views, from this video I saw a rise in people testing the boxes and seeing what it’s all about. I think that rental clothing is going to get popular in the future but it’s going to take some time before it becomes popular and lots of people start to take part.

Eve x

Over the past few years I have been reading blogs, watching influencers on youtube and keeping up with them on social media, and a few of the people I admire I have continued to watch them grow as a person and brand. One of my favourite bloggers/youtubers is Lydia Elise Millen. Lydia has changed  the way I look at the fashion industry and the way that I think about the blogging industry. 

839K Instagram followers @lydiamillen

198K Instagram home followers @lydiamillenhome

819K YouTube subscribers @lydia elise millen

  87K Twitter followers @lydiaEMillen

  70K Blog followers @lydiaelisemillen.com

Lydia lives a life of luxury, she has a beautiful house, a lovely husband and a dream job but she has worked so hard to get where she is and that really inspires me. Her hard work has allowed her to create a self bilt empire that anyone would dream off. Her blog has posts about fashion, technology, health and wellbeing and lifestyle which is good because you don’t always get the same thing. Youtube is more relaxed, you can speak your mind and have more fun with what you post. Challenges, hauls, travelling and luxury product videos make up the most part of her youtube along with life updates and house tours.

Whether it’s travelling with her husband or brands we always get taken along to see what she gets up too. It’s fun to see what influencers do on a brand trip; we see the activities, food, and even the products they get gifted. Lydia’s latest brad trip was with  Laura Mercier where they went on a skiing trip. She took us with her and posted a ‘vlog’ on her youtube and multiple instagram stories and posts to keep her followers updated. Travel vlogs and blog posts are some of the best because they make you feel as if you went with her and they  make you want to be on holiday.

Blogging used to be her hobby to help get her through her last year of university and now 6 years down the line she has created so much. Collaborations with Net-a-porter one of the biggest online luxury fashion retailers and By Terry who she has been working with for years and they even did her wedding make up! Some of her recent signing are with Jaguar and Landrover where she is helped in their global launch of their new vehicle, she is a new member of the L’Oreal beauty squad. Collaborations on instagram have become very popular in the last few years with big brands working with influencers and celebrities. Lydia has worked with many brands but some of my favorites are Intimissimi which is an Italian lingerie brand, and imperial leather where she advertised their new foaming body wash. 

Lydia has come so far in the last 6 years and I’m so excited to see where she will be in the next 6.

Eve x

Being a student and living in Cardiff is definitely a lot different to living at home in Cornwall. As a fashion student, I feel I can express myself and wear things I wouldn’t necessarily wear at home. Bright colours and bold prints have slowly made their way into my wardrobe along with my neutral colours and staple pieces. At home I would wear plain not so out there items so I wouldn’t stand out and I would feel confident in what I was wearing. I have a go-too  teal puffer jacket from urban outfitter from 3 years ago that I wear almost everyday, I love it and its definitely one of my favourite items of clothing that I own. I once bought some bright green jeans and pastel pink jeans, I wore them once or twice but I couldn’t get the confidence to wear them anymore, which is a shame because I wish I had the confidence to wear what I want and express myself.

Urban outfitters jacket £65 bought 3 years ago.

As a fashion student I’m always looking at trends, influencers and brands. I used to shop a lot on ‘Pretty Little Thing’ and ‘Missguided’ but in my last year of college I learnt all about fast fashion and the effects of fast fashion on the world. From that week I chose that I didn’t want to keep buying from fast fashion based brands and try and buy from higher end brands and brands that I know are against fast fashion. Charity shops are very good to find some clothing gems to fit into your everyday style. I have seen over the past few years that brands are bringing in a sustainable range, ASOS has launched a sustainable section which is helping people who can’t afford to spend loads of money on luxury brands help the environment by buying sustainable items on the high street price.

   1)  2)

1- Topshop trousers, TopShop bandeau, Urban Outfitters jacket. 2- Pretty Little Thing top, Bershka trousers

I would say that my style changes a lot, depending on the mood that I’m in, the season and the occasion. A mixture of classic and street style adds up to make my style, I think that I have seen a massive change in my style from when I was at home I have a lot more confidence here in cardiff. I usually shop online on sites such as ‘nasty gal’  but being at uni i find it hard to do that because it gets sent to my halls, because of this I go into town and shop in store. In Cornwall we don’t have that many high end stores and there are only a few highstreet stores that I like. When I’m in Cardiff I like to shop at urban outfitters, I also like stores such as topshop, Bershka and Stradivarius, I think these stores have a mixture of current trends and trends that are up and coming. They are not too expensive so they are accessible on my student budget which is good because I’m able to express myself easily. 

Eve x
3) 4)

3- Debenhams denim jacket, TopShop jeans, Pink Vanilla top. 4- New Look skirt, TopShop jumper.

eve x